Designed to give your students the extra support they need to succeed in your class at a significantly lower cost than the main edition, the Study Edition of Vivian's Media of Mass Communication 10/e offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool for students or as assigned homework.  Additional content from contemporary media occurrences have also been updated through the MyCommunicationLab for Mass Communication to help you and your students stay as up-to-date as possible in the field.
Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this 10th edition balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. Widely praised for its dynamic writing style, this thoroughly revised edition helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry.