This book critiques the use of psychiatric labelling and psychiatric narratives in everyday areas of institutional and social life across the globe. It engages an interpretive sociology, emphasising the medial and individual everyday practices of medicalisation, and their role in establishing and diffusing conceptions of mental (ab)normality. The reconstruction of psychiatric narratives is currently taking place in multiple contexts, many of which are no longer strictly psychiatric. On the one hand, psychiatric narratives now pervade contemporary public discourses and institutions though advertising, news and internet sites. On the other hand, professionals like social workers, teachers, counsellors, disability advisors, lawyers, nurses and/or health insurance staff dealing with psychiatric narratives are becoming servants of the psychiatric discourse within  troubled person s industries .