Written from a multidisciplinary user/manager approachrather than a designer approach, this text looks at data warehousing technologies necessary to support the business processes of the twenty-first century. It explores the basic concepts of data mining, warehousing, and visualization-with an emphasis on both technical and managerial issues and the implication of these modern emerging technologies on those issues. Includes mini-cases, narrative vignettes, and an abundance of graphics. Data mining and visualization exercisesusing an included fully-enabled, but time-limited version of Megaputer's PolyAnalyst and TextAnalyst data mining and visualization software-give readers hands-on experience with real-world applications. The Data Warehouse. Data Mining and Data Visualization. Data Mining Technologies. Executive Information Systems. Designing and Building the Data Warehouse. The Future of Data Mining, Warehousing, and Visualization.