'Mastering Global Markets' was written for senior managers and marketing professionals who are either thinking about taking their business or product global or they just want to improve their global strategy. The authors will take you through all aspects of the international marketing process from your first sale across the border to forming a global alliance. Beginning first with an overview of the global business environment. This book covers all aspects of entering global markets from strategic planning to tactical implementation. It is organized around a logical strategic flow - analyze the environment, develop strategy, deploy strategy - and integrates the impact of e-commerce on global marketing strategy throughout. The book also includes comprehensive coverage on identifying and securing - international financing, as well as giving a practical look at the risks associated with global marketing.