Mass Media Revolution 1/e is a revolutionary learning and teaching tool designed to reflect the way students experience mass media today. Encouraging media literacy by combining superior coverage of emerging and evolving technology, diversity, and history withcustom-built videos and unparalleled assessment tools, this print and digital resource provides an active learning experience. 
With a storytelling narrative and chapter-specific videos, Mass Media Revolution helps students experience mass media, enhancing their development as critical consumers. They can study, read, interact and consume their course material in print and online in a way that best suits their individual learning needs. The alignment of chapter content, in print and online, to national academic standards for the course (ACEJMC) and critical thinking questions throughout develop and refine students' media literacy skills.