For undergraduate and graduate courses in elementary writing methods. Balanced writing instruction that focuses on both process and product. This best selling text by Gail Tompkins thoroughly examines genres and instructional procedures with a strong new focus on differentiating instruction to ensure success for all writing students. New chapters on the writer's craft and on writing across the curriculum offer detailed information on the six traits of good writing as well as writing in content areas, and new features provide insight into teaching English learners and using technology meaningfully in the writing classroom.