Designed as a supplement to Hitt, Ireland, and Hoskisson's textbook Strategic Management - Competition and Globalization, but also functioning as a stand-alone game, this CD-book set provides the opportunity to apply the principles of business management. Players assume control of a television manufacturer under attack by competitors and faced with high consumer demands. The book includes industry information, a company history, information on the marketing and financial aspects of the business, and operation and playing procedures.