This accessible text is designed to help students help themselves excel in the course.The content is organized into two parts: (1) A Library of Elementary Functions (Chapters 1-2) and (2) Finite Mathematics (Chapters 3-11). The book's overall approach, refined by the authors' experience with large sections of college freshmen, addresses the challenges of teaching and learning when students' prerequisite knowledge varies greatly. Student-friendly features such as Matched Problems, Explore & Discuss questions, and Conceptual Insights, together with the motivating and ample applications, make this text a popular choice for today's students and instructors. The MyMathLab® course for the text features thousands of homework exercises plus instructional videos for nearly every example in the book.