A core text for undergraduate/graduate-level courses in Management of Technology, a supplementary text for MIS courses and Strategy electives. The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today - e.g., globalization, time compression, technology integration - and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes - T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation - are followed throughout.