Your business will be over-servicing some customers, and under-servicing others. The problem is knowing which is which.  Living Supply Chains will help you to re-focus your entire enterprise - people, processes and technology - around meeting the needs of the right customers with the right responses.
Living Supply Chains contains much more than its title suggests. This fine book challenges modern managers to consider again the role of supply chains in their businesses and offers genuine answers to the questions they face.  John Gattornahighlights the way forward in matching supply and customer demand.