C. K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability." - Bill Gates, Chairman and Chief Software Architect, Microsoft. "Prahalad challenges readers to re-evaluate their preconceived notions about the commercial opportunities in serving the relatively poor nations of the world. "The Fortune at the Bottom of the Pyramid" highlights the way to commercial success and societal improvement - but only if the developed world reconceives the way it delivers products and services to the developing world." - Christopher Rodrigues, CEO, Visa International. ""The Fortune at the Bottom of the Pyramid" belongs at the top of the reading list for business people, academics, and experts pursuing the elusive goal of sustainable growth in the developing world. C. K. Prahalad writes with uncommon insight about consumer needs in poor societies and opportunities for the private sector to serve important public purposes while enhancing its own bottom line. If you are looking for fresh thinking about emerging markets, your search is ended. This is the book for you." - Madeleine K. Albright, Former U.S. Secretary of State. "An important and insightful work showing persuasively how the private sector can be put at the center of development, not just as a rhetorical flourish but as a real engine of jobs and services for the poor." - Mark Malloch Brown, Administrator, United Nations Development Programmer. "An important and insightful work showing persuasively how the private sector can be put at the center of development, not just as a rhetorical flourish but as a real engine of jobs and services for the poor." - Mark Malloch Brown Administrator United Nations Development Programme. "Most people recognize that poverty is a major problem in the world, yet they throw up their hands and say, 'What to do?' Not so C. K. Prahalad. "The Fortune at the Bottom of the Pyramid" gives us hope and strategies for eradicating poverty through profits that benefit all. Pass this book on to those who need to read it." - Ken Blanchardco - author of "The One Minute Manager[registered]" and "The Secret: What Great Leaders Know-And Do Register" as a whartonsp.com member and get access to free documentary quality videos that chronicle the stories of great companies that are serving the bottom of the pyramid. It presents over 35 minutes of instructive and insightful video, developed with C.K. Prahalad. It is international best-seller-now in paperback. It is voted the Best Business Book of 2004 by Amazon.com's editors; voted the Best Business Book of 2004 by "Fast Company Magazine"; and voted one of the top 25 books published in 2004 by "The Economist" magazine. The world's most exciting, fastest-growing new market! It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty. It is being done now-profitably. Whether you're a business leader or an antipoverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. In the book and accompanying videos and case studies (downloadable free at whartonsp.com), Prahalad presents: why, what you know about BOP markets is wrong - A world of surprises-from spending patterns to distribution and marketing; unlocking the "poverty penalty"; the most enduring contributions your company can make; delivering dignity, empowerment, and choice-not just products; corporations and BOP entrepreneurs; and profiting together from an inclusive new capitalism.