As the standard screen resolution 72 dots per inch (72 dpi) are a pillar of modern web design. In an environment of quick changing technological and design evolutions, web designers tireless strive for ingenious, fresh, visual solutions to convey both content and information while luring users onto their sites for as long as possible.  Employing a novel technique to represent web colours that cannot be reproduced truly by conventional printing procedures,this extensive collection of work samples is supplemented by twent essays.  Reknowned designers like Matt Owens,David Lindermann,Josh Davies and PlanetPixel elucidate important aspects of the definition,aims and challenges of the web designer.