Flowers are associated with all the important events in our lives, whether celebratory or commemorative, but they can also cheer our everyday existence and enliven the spaces around us. This book shows just how. Through the work of 38 floral designers, we see ideas for flowers for every occasion, whether public – decorations for weddings, arrangements for banquets, installations for shops and hotels, accessories for fashion shows, exhibits for art shows – or private, in the form of simple but special displays for the home. Organized in alphabetical order, each florist is introduced with a short biography, then in their own words they explain the stories behind their floral arrangements.