For courses in Introductory Psychology. Students and professors consistently turn to this best-selling introductory psychology textbook for a solid, balanced foundation of core material, grounded in good research. Classic studies are carefully integrated with the most up-to-date research to provide students with an accurate and current view of the field. Unique pedagogy challenges students with frequent quizzes and critical thinking exercises, while technology provides them with online activities to review and reinforce what they have learned. The discussions of current examples, cross-cultural and gender concerns, and enduring issues that bring the field together provide students with exactly what they need to know to achieve success in introductory psychology.