Rather than focusing primarily on advertising, this textbook shows students how to achieve desired goals by integrating advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations and Internet communications. Semenik (business, Montana State U.) includes chapters on Internet advertising and e-commerce as well as profiles of people working in the promotions field and their thoughts on their jobs. Annotation c. Book News, Inc., Portland, OR (booknews.com