The first book to reveal the fashion ideology of one of the most renowned Italian designers. Gianfranco Ferre was known as the architect of fashion (he graduated with a degree in architecture from Politecnico University in Milan). In his long career, he delivered hundreds of lectures on fashion in schools around the world. Those lectures have been preserved and are now collected in this book together with an unpublished selection of sketches and photographs, and bear a most faithful and original witness to his ideas on couture. "Fashion is logic, method, system. It is work. Indeed, fashion involves many different kinds of work: that of the draftsman, the dressmaker and the tailor, the artisan, the technician...