In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.
Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach provides an introduction to the honorable profession of public relations as it relates to a broader social context. Each chapter helps students understand how public relations activities reflect and affect an organization's core values.