Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.
This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:
The basics of effective design that communicates its intended message
Pre-design planning
13 Layout Sins to avoid
Basic typography
Working with color
Storyboarding for video, Web, and presentions
Information graphics
Mini Art School--all the basics in one chapter
Outputting your work