'Effective Real Estate Sales and Marketing' provides the reader with an overview of the relationship between marketing and sales and has a logical sequence of preparation steps for successful selling. The author explains the marketing of real estate, the uniqueness of the sales process, and some of the advantages and disadvantages to being a real estate salesperson. Rosenauer offers information on understanding consumer behavior, effective communication, marketplace specialization, self-motivation, time management, record-keeping, prospecting, qualifying, and presenting and negotiation offers.