For the introductory finance course-undergraduate corporate finance or financial management-required at all undergraduate business schools. 
Get the picture and develop a fundamental understanding of finance. 
Students often miss the big picture, viewing finance as a set of unrelated topics, tools, and techniques. In order to help students see the big picture, this text provides an introduction to financial decision-making that links the concepts to four key principles of finance. 
Sheridan Titman joins Arthur J. Keown and John D. Martin as a new co-author in the eleventh edition. Together, this author team has incorporated significant revisions that weave currency, relevance, and real-world issues into the pages of this well-know finance text